Marketing Binder Contents for Fee Based Money Managers.

If you're in the fee-only or fee-based business, then you'll need a marketing package to either send to new people in the mail before you meet them, or to give them to take home after the first appointment.

The Usual Contents Are:

· An initial welcoming letter. See a sample marketing piece discussing the benefits of hiring a fee-only independent financial planner.

· A marketing letter you send in the mail/give to new prospects to tell them about you and your firm. All about the firm's history, background, and financial planners. See a sample firm bio. See a sample meeting agenda.

· Color "tri-fold brochure" with basic marketing stuff about you and your firm (tri-fold means you fold it into thirds so it fits into a regular envelope. Office supply stores carry custom tri-fold printer paper for this purpose). What you can buy from us is in Microsoft Publisher 2000, which a program not many people have. If you don't have access to MS publisher, then you probably shouldn't buy it. Publisher is on the "professional version" of MS Office. It's in two pieces, front and back and is 360Kb and 1.2Mb in size. How to buy this is at the bottom.

· Client fee-based contract/agreement. This is the main agreement between you and the client. It should have your management fee schedule, your written financial planning fee schedule, ticket charges and trading costs, arbitration, how you handle discretion, 12b-1 fees, and all of the legal details about how you bill and do everything. Use our template as a starting place to make your own. This will save you hours of time if you have to make one yourself. How to buy this is at the bottom.

The financial tool that figures the amount of quarterly or annual investment management fees due to the advisor, is on the financial tools module.

· Something to show people what services they'll get, given the amount of assets you'll be managing. Click here for a free sample.

· Something about how you manage money (a short sample is included in the tri-fold brochure above). A long sample is here.

· Past performance is always a plus, especially if you have a good record. Studies show that it's the #1 thing clients look for in an investment manager. #2 is trust and #3 is the personal relationship, or how well you get along. Make a table of returns, like the one on this page, that will fit on one page.

· Part II of your Form ADV (disclosure brochure). No sample here as you have to make one on you own. In our opinion, don't buy any software that does this, as it's more trouble than doing it manually.

· A "Who the Players Are" piece to help people understand the complex relationships between you, the BD, the RIA, the Custodian, etc. Click here to get an example for free.

· Some old newsletters you wrote. A free example is here.

· A nice looking folder with pockets to put it all in. Ensure it has a little slot for your business card. It's worth spending the extra bucks to have nice custom folders made from a copy store.

· A sample monthly and/or quarterly statement (available from custodians like Pershing or Schwab).

· Your Broker-Dealer will usually require you to use their new account form.

Fee-Based Contract Price: $9

Tri-Fold Marketing Brochure Price: $19

Both: $25

Call (800) 658-1824 with your Visa or MasterCard

Use the secure credit card form

Use PayPal and get 5% off

Product Information

Menu of Retirement Planning Software

Asset Allocation Overview with Our Historical Returns

Asset Allocation Software