Portfolio management software for keeping track of client investments.

We get calls and e-mails asking for portfolio management software and customer relationship software. So this page will help you figure out what this is, who has it, and what it does, and what it costs.

Please see the recommended vendor at the bottom of this page.

Please note that we do not sell any of the portfolio management or CRM software listed below

You're probably looking for magical investment software that does all, or most, of the following:

º Keeps track of basic client data like, names, address, and phone numbers. AKA client database software (CRM).

º Will allow you to make trades through their investment software interface.

º Reminds you when it's time to send out correspondence (like birthday cards) and when it's time to make required minimum distributions from IRAs.

º Has a database of pre-approved marketing text and similar materials. AKA Text Library Systems.

º Keeps track of client portfolios, and has online download features to keep everything current with daily prices and all transactions.

º Will allow you to print a report in seconds that will answer the client's question if they call or show up in your office without an appointment, asking how much the portfolio is up since the account opened two years two months and two days ago.

º Will allow to you print out statements with all of their accounts combined (and tons of other things clients want to see).

º Will display portfolio statistics like correlation coefficients, average/median/minimum/maximum rates of return over the selected time frame, along with standard deviation of monthly returns, Beta, Alpha (Jensen), R-squared, Treynor Ratio, and Sharpe Ratio, and all of that.

º And other similar features.

You're in luck! Such software does exist from several vendors

Software that performs the functions below is called Customer Relationship Management software (or CRM software, AKA client contact software). It:

º Keeps track of basic client data like, names, address, phone numbers. AKA client database software.

º Reminds you when it's time call or send out correspondence regarding meetings, events, and birthday cards.

º Maintains a history of client contacts.

º Has a database of pre-approved marketing text and similar materials. AKA Text Library Systems.

º In theory, CRM ensures you know what you need to know about each client, and you're staying in contact.

º It can automate tasks and analyze how much work is being done, by whom, for whom, and at what cost. This will help determine if the client is worth their fees.

There's' about a dozen vendors that specialize in CRM software.

About 35% of planners just use MS Outlook (even though it lacks workflow tracking, client contact histories, business analysis, and client segmentation capabilities).

The other popular vendors are ACT!, EZ-Data, Advisors Assistant, and Junxure (favored among fee-based advisors, along with ProTracker and Redtail).

Portfolio Management Software

Software that does the rest is called Portfolio Management Software (PMS). This type of investment software:

º Will allow you to make trades through their interface with your custodian (e.g., Pershing, Schwab, Bear, TD Ameritrade, etc.).

º Will allow you to print a report in seconds that will answer the client's question if they show up in your office without an appointment, asking how much the portfolio is up since the account opened two years two months and two days ago.

º Will allow to you print out statements with all of their accounts combined (and tons of other things clients want to see).

There are only a few vendors that sell portfolio management software.

Axys Advent sells for about $10,000 initially, and then ~$5,000 every year after that for a single-user system. Add more users, and the price escalates from there.

They're infamous for being arrogant, think they know it all, are better than you, make no apologies for charging twice as much as the software is worth, and all of that.

People stay with them, and have no choice but to tolerate them (and their almost non-existent support), because they're "the only game in town." Try to get a hold of one their sales reps and start asking questions about the details of their software, and see for yourself. Your experience will be the tip of the iceberg once you buy it and then want help. We did this once, and now we wouldn't use Advent even if it cost less than the competition.

Morningstar Advisor Workstation is the most popular, followed by, Albridge, PortfolioCenter, CapTools, dBCams, Centerpiece (acquired by Schwab), and others, that perform most of the functions Advent does. They sell for around $5,000 initially and then $2,000 every year after that to keep it running.

Here's an '07 testimonial from a CapTools user:

Just passed the 8 million mark and 9 is in site with a new client just signed up and expected to transfer in the next few weeks, 3 more months marks the 2^nd anniversary so far I am pleased. A lot happier with your software than the %@$!@ attitude from the guys doing the portfolio management software (Captools)…they were the least expensive one that had multi-currency and 2 years into “BETA” still full of bugs that always come up during the close of a quarter….urghhhhh; their attitude sucks as well as what feels like a high annual fee….When are you going to take a shot at some portfolio management software? I know some cheap and good programmers in China who could do most of the grunt work….and cost you much less than hiring anyone legal or illegal in the US J.

No matter how you look at it, if you want this kind of functionality, you have to pay up. Not only that, you'll have to spend so much time maintaining the download process that you'll almost need to hire a person full-time to keep everything working right.

We've never seen a financial planning/investment management office that maintains real portfolio management software, and keeps it updated with daily downloads, that did not have an assistant of some kind spending most of their time keeping it running.

As time goes on, the Mom and Pop office just goes without. Some Broker Dealers have contracts with Axys and offer their reps a shared "lite" version with limited functionality. This turns out to work okay, but as you would expect, the BD is going to charge you a lot for it.

Only firms that can afford to spend $25,000 - $75,000 annually (for the software and people to maintain it) have real fully-functional portfolio management software that's updated and maintained correctly on a daily basis.

So to help, we made a lame way to get some of this information for a very low price on several sheets of the Financial Tools product, which you can read about here. We don't intend to make anything that competes with people that are already doing this.

There was really nothing in between what we did and CapTools/dBCams/Centerpiece for a reasonable price. Why? Because every time someone makes something better, and charges less than CapTools/dbCams/Centerpiece, Axys Advent buys them out so there won't be any reasonably-priced competition.

Examples of this are Blue Streak in the late '90s and TechFi in the early 21st century. Both had portfolio management software that was both better and cheaper than Axys Advent, and ended up getting gobbled up by Axys. This is where your money goes if and when you decide to pay up for Axys Advent. The anti-trust regulators are either asleep at the wheel or have been paid off, so don't expect this to change.

Then to add insult to injury, Advent stopped supporting TechFi, so users can't even pay Axys to import their TechFi data into Advent! So even the most loyal totally with the Axys program user that was willing to pay through the nose to migrate from TechFi to Advent was shut out. Stranding your customers and then not caring is not the way to do business. Obviously this is not the kind of company and software one would want to invest this amount of time learning, and inputting years of data into.

So you'll probably be better off by avoiding Axys if you can.

Fortunately, there is a 21st century solution! Techfi's cofounder, Rob Major, recently started an online portfolio management software service that specializes in the servicing independent advisors. We are currently working with them to get data to import into our financial plan and investment software modules (it's going to be a while).

We hope this software as a service concept turns out to be the new industry leader so people won't have to deal with Axys anymore.

Contact Tim and let him know you read this page. Here's their marketing blurb:

AssetBook™ is the premier Software as a Service (SaaS) portfolio management system for investment advisors.

AssetBook™ provides investment advisors with a combination of web-based software and personalized service. The result is a flexible, dynamic portfolio management and reporting platform.

Investment Advisors using web-based financial planning and CRM software can further benefit by using AssetBook™’s automatic data export service. This service will transfer Account, Position and Balance information automatically each day, eliminating tedious and error-prone data entry.

For more information, please contact: Tim S. Deckert, Vice President of Sales

( 301) 859-3077 Cell: (720) 560-8742 http://www.assetbook.com/

Please note that Tools For Money does not sell any of the types of software mentioned on this page